Our feelings about tires are often confused with other peoples feelings about fine wine. Like fine wines, bicycle tires are subtle and complicated; each has it's own bouquet and they improve with age. However, with all of their sterling qualities, fine wines can only aspire to the Je ne Sais Quoi of bicycle tires. They are cool, just not cool enough.
Vittoria believes that challenging yourself and achieving the next level in sports is the most gratifying, great feeling there is. We believe that we will have another recovery drink (chocolate milk, anyone?) We also believe that Vittoria makes the best bicycle tires on the planet. We understand that these kinds of assertions are often put down to mere enthusiasms and that other, fair minded individuals, may disagree. We respect those opinions and believe as an article of faith that the Constitution guarantees the right of individuals to differ in their choice of tire. We are VERY fair minded. That is why we also stock rubber from Continental, Michelin, Mavic, Schwalbe, Maxxis, Stan's, and Specialized. They are also great products the use of which will in no way endanger you or your family. We just happen to have a thing about Vittoria.