UNLEASH EACH RIDER’S FULL POTENTIAL
Each of us has our own challenges, goals and reasons to ride. At Giant, their purpose is to help you unleash your full potential no matter the chosen path. They do this with their products, Their people and the stories they share. Come feel what it’s like to be limitless. Come ride with Giant.
Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, their brand combines craftsmanship, technology and innovative design.
Giant has long been one of cycling’s main catalysts for change. They introduced lighter, stronger aluminum frames at a time when the industry standard was steel. They were first to make carbon fiber bikes widely available to the world. They defined the look and feel of modern road racing bikes with their Compact Road technology. And they revolutionized off-road performance bikes with Maestro Suspension.
Today, this spirit of innovation is stronger than ever. Their collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Their industry-leading E-bikes are redefining what’s possible for cyclists of all abilities.
These innovations serve a larger purpose. Winning races and producing lighter, stronger, faster bikes is important, but there’s more to it than that. Giant believes that the journey can be just as rewarding as the achievement, and that nothing beats the feeling of experiencing our successes together.
They are builders and innovators, but they are also a global community of cyclists. They are athletes, adventurers and advocates for cycling. They are Tour de France racers, singletrack explorers, neighbors and friends.
Put it all together, and Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible. You can find Giant at their more than 12,000 retail stores around the world now including Lakeside Bicyles.
