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From the introduction of their first bike in 1995 Cervelo has been driven by science, engineering and performance. The form which has followed function has been superbly beautiful. However,  in an unprecedentedly short time, the performance which has resulted from their devotion to science and engineering lifted Cervelo bicycles to an iconic level both among triathletes and in the pro peloton. 

It may not "be about the bicycle", but Cervelo has demonstrated that it sure can "also be about the bicycle".  If you are looking for a little bit extra from your next bike: lighter or "slipperier" Cervelo is uniquely positioned to sell you better performance.